ATG’s Baldwin featured in BTN’s ‘The State of Play’ 

Once defined by paper tickets and time-consuming phone calls to reservations teams, the business travel industry today is underpinned by an intricate web of technology, tools and processes designed to enhance the booking and management of travel and to improve the on-trip experience.

Yet pain points persist wherever you look, and the industry is simmering with startups whose raison d’etre is to deliver convenience, personalization or automation. That the sector is so ripe for innovation, say some commentators, could be due to its complexity. “There’s a lot of room for improvement in travel,” said Hansini Sharma, practice lead for corporate travel at Acquis Consulting, and one of four judges at the BTN Group’s 10th annual Innovate event, held in October…On the AI front, travel management company ATG showcased Baldwin, its “intelligent” IBM-powered assistant, Cerebri AI presented its data analytics capabilities, and Navan received an honorable mention for its AI-driven Ava technology.

Full article can be found here: businesstravelnews.com