From BTN: ATG is turning to artificial intelligence to set its Baldwin booking tool apart. CEO Tammy Krings says Baldwin uses “AI and big data to offer a dynamic user experience, not static like current OBTs, so it evolves as you evolve.”
The tool “captures the behavior” of users’ choices so that “it knows everything about you – where you go, when you go, how you go”. Baldwin uses that information to serve tailored, policy-compliant search results and trip itineraries. If a user has no trip history, it will serve results based on their colleagues’ travel habits.
“If you don’t like the itinerary presented to you, you can modify any element of it by searching as usual or simply start from scratch.”
Tammy Krings, CEO of ATG
“We call it an IBT, not an OBT – an intelligent booking tool. You’re going to see huge productivity gains with Baldwin, especially with the repeat bookings functionality. It takes literally 15 seconds to re-book a trip that you’ve taken [in the past].”
Read Comments
Related Articles
Want to learn more?
Contact us.
If you are a traveler who needs assistance, please do not use this form, instead use the contact information on your itinerary for assistance.