ATG is at world’s largest travel trade show

ATG was once again at the world’s largest travel trade show, ITB Berlin, where all signs point to success in 2024, with a clear focus on shaping the future and once again underlined its role as the leading international platform for business, innovation and networking. Despite widespread strikes, this year’s ITB Berlin recorded a slight increase with nearly 100,000 attendees – a result that exceeded expectations in the face of challenging strike circumstances. Diverse and globally represented, more than 5,500 exhibitors from 170 countries illuminated the three business days, occupying all 27 exhibition halls at the Berlin Exhibition Grounds.

“ITB Berlin once again mirrored industry developments. The mood among exhibitors, visitors and speakers was very positive throughout. They generally agreed that people’s desire to travel is not just satisfying pent-up demand after the pandemic, but that it will remain basically stable. Neither inflation nor high energy prices appear to be curbing demand“, commented Dr. Mario Tobias, CEO of Messe Berlin.

A quick summary of the event can be viewed here.